The “business casual” environment that led to relaxed dress codes for the workplace starting in the 90’s has changed the way America shows up for work. Jeans and sweatshirts are not unusual. However, the pendulum appears to be swinging back toward a more polished, upscale appearance in business apparel, especially since confidence in corporations has slipped recently with the trade scandals and folding dot-coms. With this change, the dress shirt, a traditional “dress for success” item in a man’s closet, is enjoying a resurgence of popularity. It tops the charts when a professional image is important. The addition of an embroidered logo provides upscale corporate identity and with a little forethought can add style and interest as well.
The classic dress shirt is a long-sleeved, front-button shirt with tails. It is available in some luxurious fabrics and fun colors today. However, it is best to think “conservative” when a shirt is to include an embroidered logo or design. Collar styles include: Straight, Spread or British Spread, Button-down, Curved, Tab and Banded. Your choice of style may depend on your customer’s preferences, but the best bet is to stick with a straight collar (the standard for business today) and a solid, basic color. Long sleeves with button cuffs complete the look and provide more creative opportunities for embroidery. For hotel uniforms or other functional work wear that will be worn in hot, humid climates, short sleeves, of course, are the logical choice.
Left and Right Chest – A company logo is normally embroidered on the left chest pocket of a dress shirt. Personalization, such as an employee name, is embroidered on the right. Keep designs small enough to fit comfortably in the space provided. Smaller is better, especially on a shirt pocket. (Be aware that as the logo or design is reduced in size, text size will be reduced and may become too small to digitize properly. Re-designing the logo may be necessary to keep text no less than 3/16″ or ¼” in height.)
Collar – The left front of the collar presents a stylish opportunity to add a unique design or message on a dress shirt. It is being used by private schools today to embellish children’s uniforms when sweaters and vests can potentially conceal a left chest application.
Back – Beneath the collar (in the yoke area) can add variety to design placement. One consideration for this area is to avoid designs that could be irritating for the wearer due to backing included on the inside of the garment. Certain designs that require heavy backing may not be advisable.
Cuff – A tone-on-tone logo or stylized initials on a shirt cuff can provide another subtle, classy form of corporate identity.